Alternatives · HubSpot AEO
The best HubSpot AEO alternative for AI visibility in 2026
By Maya Ellison, content lead · Updated 28 September 2026
In short
MentionChecker is the HubSpot AEO alternative with no monthly plan: a pay-as-you-go AI visibility checker, credits from $9, six AI engines on every pack, your first check free. HubSpot AEO, the tracker inside HubSpot's marketing platform, asks three AI engines and is 50 dollars a month, read on 28 September 2026 on HubSpot's marketing pricing page.
Know where you stand in AI search.Which HubSpot AEO alternative has no subscription?
MentionChecker is a pay-as-you-go AI visibility checker. It asks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot the questions people ask about what you do, and tells you whether your brand is mentioned in the answers. A check is paid for on its own, with credits bought once, so nothing is owed in a month you do not run one. A mention is your brand's name in the words of an answer.
A check asks the questions drafted from your website, or the list you already hold. Four AI engines are ticked by default, ChatGPT, Google AI Overviews, Gemini and Perplexity, and all six run when you tick the other two. The report opens on three numbers: how often the answers mentioned you, your share of voice among every name they mentioned, and your average rank when the answer is a list. Together they are your AI visibility score, and each number opens to the answers it was counted from.
Why do people look for a HubSpot AEO alternative?
Because HubSpot AEO is a subscription and it asks three AI engines. The plan renews every month whether a check ran or not, so a quarter with one question in it still pays for three months, and the card carries a Start 28-day trial button beside Buy now, read on 28 September 2026 on HubSpot's marketing pricing page.
It asks three of them: ChatGPT, Gemini and Perplexity. Google AI Overviews, Google AI Mode and Microsoft Copilot are not on its list, read on 28 September 2026 on HubSpot's AEO product page, so nothing it shows says whether you are mentioned in those three answers.
HubSpot AEO sits inside HubSpot, read on 28 September 2026 on HubSpot's AEO product page. A MentionChecker check works the same whatever your website runs on.
HubSpot AEO review and pricing
HubSpot AEO is the answer engine tracker inside HubSpot's marketing platform, and it follows a list of questions on three AI engines to report how often a brand appears in the answers, where competitors appear instead and which websites those answers cite. It is sold four ways, and HubSpot's own pages say what each one costs. HubSpot AEO on its own is 50 dollars a month. Marketing Hub is HubSpot's marketing software subscription, sold as Starter, Professional and Enterprise, and Content Hub is its website and blog tool. HubSpot for Marketers, at 900 dollars a month, bundles it with Marketing Hub and Content Hub, and Marketing Hub Professional and Enterprise carry it as an included feature marked Beta, read on 28 September 2026 on HubSpot's marketing pricing page. A free AI Search Grader sits beside all four and is a different product.
| What HubSpot offers | A month | What it carries | AI engines (its pages say answer engines) | The button |
|---|---|---|---|---|
| AI Search Grader | Free | One check, five scores out of 100, the full report behind a second form | 3 | Grade My Brand |
| HubSpot AEO on its own | $50, or £44 on a United Kingdom visit, £40 of that paid annually | "Track 25 prompts across 3 answer engines daily" | 3 | Buy now, or Start 28-day trial |
| HubSpot for Marketers | $900 | Marketing Hub and Content Hub with AEO included | 3 | Get a demo |
| Marketing Hub Professional | $900-class: £702, with £780 struck through, plus £2,600 onboarding once | AEO Beta: 25 tracked questions, its card says prompts, 2,500 answers a month | 3 | Talk to Sales |
| Marketing Hub Enterprise | $3,600, or £3,000 on a United Kingdom visit, plus $7,000 onboarding once | AEO Beta: 50 tracked questions, 5,000 answers a month | 3 | Talk to Sales |
HubSpot's prices as of 28 September 2026, each in the currency its own page served that day. What the AEO card lists as included is a brand visibility score, question tracking and suggestions, competitor comparison, source and citation analysis and prioritized recommendations. The plan you can buy carries 25 tracked questions, which its card calls prompts, run daily on the three AI engines, read on 28 September 2026 on HubSpot's marketing pricing page.
The AI Search Grader is a separate free tool with its own form and its own five scores. It asks for a company name and an industry rather than a web address, then returns five scores out of 100 and a written reading of them, read on 28 September 2026 on HubSpot's AI Search Grader page. Its page says the reading comes from what ChatGPT, Perplexity and Gemini hold in training data, and the full report opens after a second form.
HubSpot AEO competitors: what do the AI engines say?
Asked for an AI visibility tool without a subscription from the United States on 13 September 2026, four of the six AI engines mentioned HubSpot. Only Ahrefs was mentioned on that question more often, by five of the six, and then Semrush by three and SE Ranking, Gauge and Arobis by one each. Across eight questions about AI visibility tools asked on 13 September 2026, HubSpot was mentioned in 10 of the 46 answers the six AI engines gave, and its own pages were cited as a source under eight of those same 46 answers, behind Semrush on 12 and Ahrefs on 10. Eight questions on six AI engines is 48, and two came back with no answer. Asked for the cheapest AI visibility tool the same day, not one of the six mentioned it.
The standings on every report rank every name the answers mentioned, yours among them, next to the websites those answers cited as their sources.
HubSpot AEO vs MentionChecker side by side
HubSpot AEO and a MentionChecker check differ on what you are buying: a month of tracking on three AI engines with a dashboard over it, or the check you ask for on six, with every answer in it. The HubSpot AEO column comes from HubSpot's AEO product page and HubSpot's marketing pricing page, both read on 28 September 2026. The other column comes from the pricing page.
| What differs | HubSpot AEO | A MentionChecker check |
|---|---|---|
| How you pay | A plan that renews, 50 dollars a month on its own | Credits bought once, spent as checks run, and they do not expire on a monthly clock |
| The smallest thing you can buy | A month of HubSpot AEO, or the 28-day trial before it | The $9 pack, 50 credits |
| A month with no check | The plan renews anyway | Nothing |
| Free | The AI Search Grader, scored from a form, not from your website | Your first check, no card, on your own questions |
| AI engines | Three: ChatGPT, Gemini and Perplexity | Any of six — ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot — on every paid check, one credit each |
| Questions | 25 on the plan you can buy, 50 on Marketing Hub Enterprise, more as a paid add-on | As many as you add, one credit each per AI engine per run |
| How often | Daily, set by the plan | Once, or on a daily, weekly or monthly repeat, paid per run |
| Where it runs | Inside HubSpot; the CRM-drafted questions and the publishing belong to Marketing Hub | On any website, with the questions drafted from yours or pasted in |
| Countries | Its AEO pages do not say | Any, chosen per check |
| Brands | No number on either page | As many as you add, on one balance |
| What you read | A brand visibility score, competitor comparison and prioritized recommendations | Every answer word for word, your name marked |
| Sources the answers cite | Source and citation analysis, on the plan and in Marketing Hub alike | Every website the answers cited, ranked, and each citation kept under its answer |
| History and exports | Neither page says what you can take out | Every check kept, a link with no login, and a PDF, Markdown or JSON export |
Those 50 credits run 12 questions once on the four AI engines a check ticks by default, or 8 on all six.
What are HubSpot AEO's limits?
HubSpot AEO is one paid plan, and four things about it are fixed by the plan rather than by you.
- Three AI engines. Nothing it shows covers what the other three answer, read on 28 September 2026 on HubSpot's AEO product page. Here every one of the six is on every pack at the same price.
- 25 questions on the plan you can buy. The 26th comes from a 20-dollar-a-month pack of 10 more, read on 14 September 2026 on HubSpot's product and services catalog. Here you add as many questions as you like and pay one credit for each one on each AI engine it is asked on.
- The cadence is the plan's, not yours. Every tracked question runs daily whether that is useful this week or not, read on 28 September 2026 on HubSpot's marketing pricing page. Here a check runs when you start it.
- Acting on the finding needs the platform. The suggestions and the publishing both sit inside Marketing Hub, read on 28 September 2026 on HubSpot's AEO product page, and that route starts at Marketing Hub Professional, 900-dollar-class at 702 pounds a month on a United Kingdom visit, plus a one-time onboarding fee of 2,600 pounds, read the same day on HubSpot's marketing pricing page. Here nothing is installed and nothing is connected.
What does MentionChecker do differently from HubSpot AEO?
Nothing is charged by the month. One question on one AI engine is one credit, so a check costs the questions you ask times the AI engines you tick. HubSpot AEO is 50 dollars a month whether anyone opens it or not, and the 25 questions on it run every day, read on 28 September 2026 on HubSpot's marketing pricing page. Here the smallest pack on the pricing page is $9 for 50 credits, and it stays on the balance for 12 months.
| What | Credits |
|---|---|
| 25 questions on the four default AI engines, for example | 100 |
| The same 25 on all six AI engines | 150 |
| Your first check: 5 questions on ChatGPT and Gemini, no card | 10, free |
Run the same check again and you are tracking AI visibility week to week: History puts the two reports side by side, with the movement on each of the three numbers between them.
Which one to pick: HubSpot AEO or MentionChecker?
Choose HubSpot AEO if your marketing already runs on Marketing Hub Professional or Enterprise, where the daily dashboard sits beside the content tools its recommendations publish into, read on 28 September 2026 on HubSpot's AEO product page. On its own at 50 dollars a month it is the tracker without that route. Choose a MentionChecker check as the HubSpot AEO alternative if you want the answers themselves from six AI engines today, on your own questions, from the country you pick, and again when you decide to, paid one check at a time.
How to move off HubSpot AEO
The questions you track are yours, so nothing is trapped: the 25 on the plan are a list you wrote, and the check here starts from the same wording.
- Bring the questions across. Paste them one per line or upload a CSV, and the questions drafted from your website sit under them to keep or drop.
- Tick all six AI engines. The three HubSpot AEO does not ask, read on 28 September 2026 on HubSpot's AEO product page, cost the same one credit here as the three it does, and the report says what each of the six answered.
- Choose the country and run the check. The country is set per check, so the same list asked from the United States and from the United Kingdom is two checks and two reports.
- Keep the old plan running until it renews. Run the checks here beside it, so History has two points to compare before you decide, and add a repeat, daily, weekly or monthly, paid from the balance on each run, only if you want the series to carry on.
Questions people ask about HubSpot AEO alternatives
What is HubSpot AEO?
HubSpot AEO follows a list of questions on ChatGPT, Gemini and Perplexity and reports a brand visibility score, where competitors are being recommended instead of you, and which websites the answers cite. On its own it is 50 dollars a month, and Marketing Hub Professional and Enterprise include it, read on 28 September 2026 on HubSpot's marketing pricing page. MentionChecker is the HubSpot AEO alternative paid per check: credits bought once, six AI engines, the first check free.
How much does HubSpot AEO cost?
Fifty dollars a month on its own, with no other HubSpot subscription needed, and the card showed 44 pounds a month on a United Kingdom visit, or 40 pounds a month paid annually, read on 28 September 2026 on HubSpot's marketing pricing page. Inside Marketing Hub it is included on Professional and Enterprise. A MentionChecker check costs one credit per question per AI engine, and the smallest pack is 50 credits for $9, spent only when a check runs.
Does HubSpot AEO have a free trial?
Yes. The AEO card carries a Start 28-day trial button beside Buy now, read on 28 September 2026 on HubSpot's marketing pricing page. Your first MentionChecker check is free as well, with no card and no clock on it: 5 questions on ChatGPT and Gemini, with the report and every answer kept afterwards.
Is HubSpot's AI Search Grader free?
Yes, and it is not the same product as HubSpot AEO. Its page calls it a free one-time check with no account required, asks for a company name, a location, a product or service and an industry, and puts the full report behind a second form, read on 28 September 2026 on HubSpot's AI Search Grader page. A MentionChecker check asks the questions people ask about what you do, from the country you choose, and gives you the answers.
What does HubSpot's AI Search Grader show?
Five scores that add to 100 and a written reading of them: Sentiment Results out of 40, Presence Quality out of 20, Brand Recognition out of 20, AI Share of Voice out of 10 and Market Competition out of 10, read on 28 September 2026 on HubSpot's AI Search Grader page. It never asks for a web address or for your own questions, so the scores are about a company name. A MentionChecker AI visibility report shows the answers themselves, with every website they cited under them.
Which AI engines does HubSpot AEO track?
Three: ChatGPT, Gemini and Perplexity. That is what its included-features line calls multi-engine coverage, read on 28 September 2026 on HubSpot's AEO product page, so Google AI Overviews, Google AI Mode and Microsoft Copilot are outside it. A MentionChecker check asks any of ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot, all six are on every pack at one credit a question, and the report says what each of them answered.
Do I need a HubSpot subscription to use AEO?
No. The card says no additional subscription is required at 50 dollars a month, read on 28 September 2026 on HubSpot's marketing pricing page. The part that suggests questions from the CRM data in your HubSpot account and publishes the fixes into the content tools belongs to Marketing Hub, so without it you have the tracker on its own. A MentionChecker check needs a web address and nothing else.
What are the best HubSpot AEO alternatives?
Profound was mentioned by all six AI engines, Peec AI by five, and Ahrefs, Otterly and Semrush by four each, when ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot were asked for the best AI visibility tool from the United States on 13 September 2026. HubSpot was mentioned by two of the six on that question, and by none of them when the same six were asked for the cheapest. A MentionChecker check gives that list for your own market.
Is there a cheaper HubSpot AEO alternative?
On the smallest amount you can spend, yes. Once the 28 days are up the least HubSpot AEO costs is a month of the plan, 50 dollars, read on 28 September 2026 on HubSpot's marketing pricing page. At MentionChecker the first check is free with no card, the smallest pack is 50 credits for $9, and what you buy stays on the balance for 12 months, so nothing is owed in a month you do not run one.
Does HubSpot AEO show the full AI answers?
Its pages do not say. The product page lists a brand visibility score, question tracking and suggestions, competitor comparison, source and citation analysis and prioritized recommendations, and the pricing card lists the same five things, read on 28 September 2026 on HubSpot's AEO product page, and what an answer itself looks like on screen is on neither. A MentionChecker check keeps every answer word for word on every pack, your name marked, each citation under the answer it came with.
Does HubSpot AEO track competitors?
Yes. Competitor comparison is one of the five lines on its card, and its product page offers to show where competitors are being recommended instead of you and which sources are behind their citations, read on 28 September 2026 on HubSpot's AEO product page. A MentionChecker AI visibility report ranks every competitor mention, most mentioned first, with your brand marked and no limit on how many names a report holds.
How many questions does HubSpot AEO track?
25 on the plan you can buy, each run daily on three AI engines, which its card calls prompts, and more of them are a paid add-on bought on top, read on 28 September 2026 on HubSpot's marketing pricing page. Marketing Hub Enterprise starts at 50. A MentionChecker check asks as many questions as you add, at one credit per question per AI engine, and you choose how often it runs.
How often does HubSpot AEO check?
Every day. Its card reads that the tracked questions run daily across three answer engines, and the Professional column puts that at 2,500 answers a month against 5,000 on Enterprise, read on 28 September 2026 on HubSpot's marketing pricing page. A MentionChecker check runs when you start it, and a repeat is daily, weekly or monthly if you add one at all, with each run paid from the balance on the day.
Is HubSpot AEO worth it?
That depends on whether a dashboard inside your marketing platform is worth 50 dollars a month, plus the Marketing Hub subscription, read on 28 September 2026 on HubSpot's AEO product page. Asked for the best AI visibility tool on 13 September 2026, two of the six AI engines mentioned HubSpot. A MentionChecker check is free the first time, with no card, and after that costs only the credits it spends, one per question per AI engine.
Do I lose my HubSpot AEO history if I switch?
Your question list moves as a paste or a CSV. Whether the readings HubSpot already took can come with it is not stated on either of its pages, read on 28 September 2026 on HubSpot's marketing pricing page, so treat the series here as starting at your first check. From there every MentionChecker check stays in the account with every answer, every citation and every question in it, and the AI visibility tracking chart carries the movement on each number.
Know where you stand in AI search.HubSpot and HubSpot AEO are trademarks of HubSpot, Inc. MentionChecker is not affiliated with or endorsed by HubSpot. Keep reading: pay as you go AI visibility tracker, what AI visibility is, how to check ChatGPT visibility, and the AI visibility agency tool. The Peec AI alternative, Profound alternative, Otterly alternative, Semrush alternative, Scrunch AI alternative, AthenaHQ alternative, Ahrefs Brand Radar alternative, Rankscale alternative, Searchable alternative, Writesonic alternative, AskWatch alternative, Promptwatch alternative, Superlines alternative and Gauge alternative pages compare them the same way. The About page says what MentionChecker is.