Alternatives · Semrush

The best Semrush AI Visibility Toolkit alternative for AI visibility in 2026

By Maya Ellison, content lead · Updated 28 September 2026

In short

MentionChecker is the Semrush AI Visibility Toolkit alternative with no subscription: a pay-as-you-go AI visibility checker, credits from $9, six AI engines, first check free. The toolkit is 99 dollars a month per domain, with no free trial, 25 tracked questions and one AI engine each, read on 28 September 2026 on Semrush's pricing page and its help centre.

MentionCheckerKnow where you stand in AI search.
Run a free checkYour first check is free, no card. Then from $9, no subscription.

Which Semrush AI Visibility Toolkit alternative has no subscription?

MentionChecker is a pay-as-you-go AI visibility checker. It asks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot the questions people ask about what you do, and tells you whether your brand is mentioned in the answers. A check is paid for on its own, with credits bought once, so nothing is owed in a month you do not run one. A mention is your brand's name in the words of an answer.

A check asks the questions drafted from your website, or the list you already hold. Four AI engines are ticked by default, ChatGPT, Google AI Overviews, Gemini and Perplexity, and all six run when you tick the other two. The report opens on three numbers: how often the answers mentioned you, your share of voice among every name they mentioned, and your average rank when the answer is a list. Together they are your AI visibility score, and each number opens to the answers it was counted from.

Why do people look for a Semrush AI Visibility Toolkit alternative?

Because a monthly plan is the smallest thing Semrush sells for AI visibility, and the plan costs the same whether you check that month or not. It is a subscription inside a larger SEO suite, sold for AI visibility on its own only as that plan. One domain is one plan, so a second brand is a second plan, and a second person on the account is a second licence. And the question list a plan can track is capped by Semrush, not by you.

Here the six are on every pack, the questions are yours, and a month with no check costs nothing.

Semrush AI Visibility Toolkit review: pricing and what it tracks

The Semrush AI Visibility Toolkit is a paid part of Semrush that reports how often ChatGPT, Gemini, Perplexity and what its plan card calls Google AI mention a brand, and tracks 25 questions of your own on one AI engine per campaign. Its pricing for the AI Visibility Toolkit is one plan, Base, at 99 dollars a month per domain, for businesses that want to track how they are mentioned in AI search, and the button on the card is Subscribe. Above it sit Semrush One, which bundles the SEO toolkit with this one and raises the cap to 50 questions, and an Enterprise tier behind a demo, read on 28 September 2026 on Semrush's pricing page and Semrush's help centre on the toolkit.

What you buyA monthWhat it gives you
AI Visibility Toolkit$99 per domain25 tracked questions per account, one AI engine per campaign
50 more tracked questions$6075 in total on the toolkit on its own
Another domain or location$99One more of either in the brand reports
A licence for one more person$99Their own access and their own brand reports
Semrush OneFrom $199The SEO toolkit as well, and 50 tracked questions
EnterpriseA quote, after a demoLarge-scale tracking, daily or weekly

Prices as of 28 September 2026. There is no annual discount: the yearly price is twelve of the same month, 80.22 pounds a month per domain on the geo-served page, read on 14 September 2026 on Semrush's pricing page. The dollar figures above are the ones its own help centre prints, read the same day on Semrush's help centre on the toolkit and Semrush's help centre on its AI visibility features.

Semrush's AI Visibility Toolkit pricing page on 28 September 2026: the Base card, its monthly price, the 25 questions it tracks and the AI engines it names
The one plan on 28 September 2026, with the AI engines its reports name and the questions it tracks.
Semrush's AI Visibility Toolkit pricing page on 28 September 2026: the add-ons for more users, above the Enterprise card
The add-ons for more users on the same page, and the tier above them, which is a quote after a demo.

What do the AI engines say about Semrush and its competitors?

Semrush's own website was listed as a source under 12 of the 46 answers that ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot gave to eight questions about AI visibility tools, asked from the United States on 13 September 2026, more than any other tool in that run, and Semrush itself was mentioned in 19 of them. Eight questions on six AI engines is 48, and two came back with no answer. Asked for the best AI visibility tool, four of the six AI engines mentioned it. Beside it, six mentioned Profound, five mentioned Peec AI, and four mentioned Ahrefs and Otterly. Asked how to check whether ChatGPT recommends a brand, two of the six answers mentioned any tool at all, and both mentioned Semrush. Asked for an AI visibility tool without a subscription, three of the six mentioned it, and asked whether a business is mentioned by AI, three of the six did.

The standings on every report rank every name the answers mentioned, yours among them, next to the websites those answers cited as their sources.

AI visibility report standings: every name the answers mentioned, ranked by the share of answers, with your own row marked
Standings from one check.

Semrush AI Visibility Toolkit vs MentionChecker side by side

Semrush and a MentionChecker check differ on how a check is sold and who writes the questions: a plan on top of an SEO suite with a capped list, or the check you ask for. The Semrush column comes from Semrush's pricing page, Semrush's help centre on the toolkit, Semrush's help centre on prompt tracking and Semrush's help centre on its AI visibility features, all read on 28 September 2026. The other column comes from the pricing page.

What differsSemrushA MentionChecker check
How you payA monthly plan, 99 dollars a month per domainCredits bought once, spent as checks run, and they do not expire on a monthly clock
The smallest thing you can buyA month of the toolkit, 99 dollarsThe $9 pack, 50 credits
A month with no checkThe month, 99 dollarsNothing
FreeNo trial on the toolkit, a paid subscription is requiredYour first check, no card, on your own questions
AI engines a question can be set toChatGPT, Google AI Mode and Gemini, one per campaignAny of six, ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot, on every paid check
Questions25 for the whole account, with 50 more at 60 dollars a monthAs many as you add
Who writes themYours in the tracking campaigns, generated for you in the brand reportsYours, edited before each check
How oftenEvery day, set for youOnce, or on a daily, weekly or monthly repeat, paid per run
Countries220 or more, with volumes in 15Any, chosen per check
BrandsOne domain, another at 99 dollars a monthAs many as you add, on one balance
PeopleA licence each, 99 dollars a monthAnyone you invite, by role, no fee
What you readA score, mentions, positions and cited sources on a dashboardEvery answer word for word, your name marked
Sources the answers citeA Sources tab on the tracked questionsEvery website the answers cited, ranked, and each citation kept under its answer
ExportsBy email, daily, weekly or monthlyPDF, Markdown or JSON, and a link with no login

Those 50 credits run 12 questions once on the four AI engines a check ticks by default, or 8 on all six.

AI visibility report as it opens: mentioned, share of voice and average rank for one brand, with the repeat above them
A report as one check leaves it.

What are the Semrush AI Visibility Toolkit's limits?

Semrush sells a month of daily tracking on a fixed list, read on 28 September 2026 on Semrush's pricing page, and four of its limits are set for you:

Semrush's help centre on 28 September 2026: the limits section, 25 tracked questions per account on the toolkit alone and 50, 100 or 200 on its bundles
The limits section on Semrush's help centre on prompt tracking, read on 28 September 2026, where the 25 and the bundle figures above it are set out.
  • The account tracks 25 questions. Its help centre gives 25 per account on the toolkit alone, 50 on the first bundle above it, and 50 more questions cost 60 dollars a month, read on 28 September 2026 on Semrush's help centre on prompt tracking and Semrush's help centre on the toolkit.
  • A campaign tracks one AI engine. The choice is made when the campaign is created, and Perplexity and Microsoft Copilot are not among the AI engines a campaign can be set to, though its brand reports name Perplexity among the AI engines they read, read on 28 September 2026 on Semrush's help centre on prompt tracking, and the fourth choice in that selector is Google's ordinary results, not an AI engine, so a question followed on all three AI engines it does offer takes three of the 25 slots, and eight questions fill 24 of them.
  • There is no trial. A paid subscription is required to use the toolkit, read on 28 September 2026 on Semrush's help centre on the toolkit. Your first check here is free and needs no card.
  • The brand reports ask questions it writes. Its help centre says the reports run a set of questions generated from your domain, branded and unbranded, read on 28 September 2026 on Semrush's help centre on its AI visibility features, and the 25 you write are the separate capped list.
Semrush's help centre on prompt tracking: a new campaign's search engine selector, with Google, ChatGPT, Gemini and Google AI Mode as the choices
One AI engine per campaign on Semrush's help centre on prompt tracking, read on 28 September 2026, chosen when the campaign is made.
The MentionChecker check wizard's AI engines step: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, each with a checkbox
All six on one check, where a tracked question on Semrush is set to one of three.

How much does a Semrush AI Visibility Toolkit alternative cost?

Nothing is charged by the month. One question on one AI engine is one credit, so a check costs the questions you ask times the AI engines you tick. At the same volume it costs less than the toolkit, without a monthly plan: its 25 tracked questions run once a day on the one AI engine a campaign is set to, 750 answers across a 30-day month, read on 28 September 2026 on Semrush's help centre on prompt tracking, and the smallest pack that covers them here is the 1,000-credit pack on the pricing page, $45, bought once, with the other 250 still on the balance for the next check.

WhatCredits
25 questions on the four default AI engines, for example100
The same 25 on all six AI engines150
Your first check: 5 questions on ChatGPT and Gemini, no card10, free
The MentionChecker billing page: the balance in credits, the packs from $9, and a box that quotes any number of credits as the packs that cover it
Credits bought once, nothing renewing, and any amount quoted as the packs that cover it.

Run the same check again and you are tracking AI visibility week to week: History puts the two reports side by side, with the movement on each of the three numbers between them.

History on an AI visibility report: mentioned, share of voice and average rank, each with its movement against the check before
The movement is against the check before, so the gap between two checks is yours to choose.

Which one to pick: Semrush or MentionChecker?

Choose Semrush if you want a daily dashboard that a team opens every morning, beside the keyword and site tools on the same account, read on 28 September 2026 on Semrush's pricing page. Choose a MentionChecker check as the Semrush alternative if you want six AI engines on your own questions today, and the answers themselves to read. Run the next one when you want it, and pay for that one check.

How to move off the Semrush AI Visibility Toolkit

Moving off takes four steps, and the question list comes out of Semrush without retyping: its tracked questions export to a spreadsheet and can be sent by email daily, weekly or monthly, read on 28 September 2026 on Semrush's help centre on prompt tracking.

  1. Bring the questions across. Paste them one per line or upload the CSV in the check wizard or in the brand's Settings. Nothing is added twice and there is no cap, and the questions drafted from your website sit under them for you to keep or drop.
  2. Tick the AI engines a Semrush campaign could not be set to. Perplexity and Microsoft Copilot are not among the AI engines a campaign there can be set to, read on 28 September 2026 on Semrush's help centre on prompt tracking, and both are on every pack here, one credit a question each, beside ChatGPT, Google AI Mode and Gemini.
  3. Choose the country and run the check. It is preselected from your web address, and the report stays in the account with every answer in it.
  4. Add a repeat only if you want a series. Let the two overlap until the plan's renewal date, so History has two points to compare before the month ends.
Importing a question list in Settings: the paste box for one question per line and the Choose a CSV file button under the brand's questions
Bringing a list from another tool: the paste box and the CSV button in the brand's Settings.

Questions people ask about Semrush alternatives

What is the Semrush AI Visibility Toolkit?

It is the part of Semrush sold for AI search. One plan, 99 dollars a month for one domain, no free trial, and a list of 25 questions the account can track, each in a campaign fixed to one AI engine, read on 28 September 2026 on Semrush's pricing page. MentionChecker is the alternative paid per check, six AI engines on every pack, first check free.

How much does the Semrush AI Visibility Toolkit cost?

99 dollars a month per domain, with 50 more tracked questions at 60 dollars a month, another domain or location at 99 dollars, and a licence for each extra person at 99 dollars, read on 28 September 2026 on Semrush's pricing page and Semrush's help centre on the toolkit. The smallest MentionChecker pack is 50 credits for $9.

Is there a free trial for Semrush's AI visibility tool?

No free trial is offered on the toolkit, and its help centre says the button leads straight to a paid subscription, read on 28 September 2026 on Semrush's help centre on the toolkit. A MentionChecker check needs no trial: the first one is free, no card, 5 questions on ChatGPT and Gemini, on questions you can edit before it runs, with the report and every answer kept afterwards.

Which AI engines does Semrush track?

Its plan card names ChatGPT, Google AI, Gemini and Perplexity for the mentions it reports, and its setup steps offer ChatGPT, Google AI Mode and Gemini as the AI engine a tracked question can be set to, one per campaign, read on 28 September 2026 on Semrush's pricing page and Semrush's help centre on prompt tracking. A MentionChecker check asks any of ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot on every paid check.

Does Semrush track Microsoft Copilot?

Not on the toolkit's own pages. Neither the plan card's list of the AI engines it reports mentions from, nor the setup steps for a tracked question, names Microsoft Copilot, read on 28 September 2026 on Semrush's pricing page and Semrush's help centre on prompt tracking. A MentionChecker check asks Microsoft Copilot alongside ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, at one credit per question each.

What is prompt tracking in Semrush?

Prompt tracking is the Semrush report that follows questions you write, once a day, on one AI engine per campaign. The cap is 25 questions per account on the toolkit alone, 50 on the bundle above it, and 50 more at 60 dollars a month, read on 28 September 2026 on Semrush's help centre on prompt tracking.

Is there a cheaper Semrush AI Visibility Toolkit alternative?

At the same volume, yes. A month of the toolkit is 99 dollars whether you check or not, and the same number of answers here is one pack bought once, on any of six AI engines. The arithmetic is under "How much does a Semrush AI Visibility Toolkit alternative cost?" on this page, and a month with no check costs nothing.

What are the best Semrush alternatives?

Semrush was mentioned by four of the six AI engines asked for the best AI visibility tool from the United States on 13 September 2026, and Profound by all six. The full count across eight questions, including which tools the answers cited, is under "What do the AI engines say about Semrush and its competitors?" on this page. A check asks the same questions for your own market.

Does Semrush let you read the AI answers?

Not on the pages it publishes. Its reports are built on scores, mentions, positions and cited sources, and its help centre describes the tracked questions through those numbers and a Sources tab, read on 28 September 2026 on Semrush's help centre on prompt tracking. A check here stores the answer itself, in full, from each AI engine, with your name marked in the text, so you can read what was said rather than a score of it.

Does Semrush track competitors in AI answers?

Yes, through its brand reports, which run questions it generates from your domain and compare you with names it picks, read on 28 September 2026 on Semrush's help centre on its AI visibility features. Here you pick the rivals yourself, and each one can be followed on the History chart beside your own three numbers.

Can you buy Semrush's AI visibility tool on its own?

Yes, as a plan of its own at 99 dollars a month per domain, and its help centre adds that an annual account which takes it on part way through pays a one-off amount to line the two renewal dates up, read on 28 September 2026 on Semrush's pricing page and Semrush's help centre on the toolkit. Here there is nothing to line up.

How often does Semrush check AI answers?

Nothing runs here until you run it, and a repeat is daily, weekly or monthly or nothing, each run paid from the balance on the day it happens. Semrush sells the daily version: its plan card sells daily rankings for the questions a campaign tracks, read on 28 September 2026 on Semrush's pricing page.

How many countries does Semrush track?

Its help centre gives 220 or more countries and territories for the questions it tracks, read on 28 September 2026 on Semrush's help centre on the toolkit, with the volume and topic figures in 15 of them and desktop results only, read the same day on Semrush's help centre on prompt tracking. Here the country is picked per check, from your web address, and a brand with people in two countries is checked from both, each with its own report and History.

Does Semrush work for a small business?

Yes. Its help centre says the toolkit is built with small and medium businesses, agencies and mid-market companies in mind, at 99 dollars a month per domain, read on 28 September 2026 on Semrush's help centre on the toolkit. A small business, a clinic, a game studio or a charity that wants to know whether the AI engines mention it runs a check on the questions people ask about what it does, and pays for the next one when it wants it.

How do I move my questions from Semrush to MentionChecker?

Export the tracked questions from Semrush first: its help centre schedules that export to a spreadsheet or by email, read on 28 September 2026 on Semrush's help centre on prompt tracking. The four steps, including the CSV upload and picking the AI engines a campaign there could not be set to, are under "How to move off the Semrush AI Visibility Toolkit" on this page.

MentionCheckerKnow where you stand in AI search.
Run a free checkYour first check is free, no card. Then from $9, no subscription.

Semrush is a trademark of its owner. MentionChecker is not affiliated with or endorsed by Semrush. Keep reading: pay as you go AI visibility tracker, what AI visibility is, how to check ChatGPT visibility, and the AI visibility agency tool. The Peec AI alternative, Profound alternative, Otterly alternative, Scrunch AI alternative, AthenaHQ alternative, HubSpot AEO alternative, Ahrefs Brand Radar alternative, Rankscale alternative, Searchable alternative, Writesonic alternative, AskWatch alternative, Promptwatch alternative, Superlines alternative and Gauge alternative pages compare them the same way. The About page says what MentionChecker is.